Supergood | Dealertrack DMS API
Programmatically access Dealertrack DMS dealership data—inventory, sales deals, service repair orders, and accounting—with a stable REST API. Supergood builds and operates production-grade, unofficial Dealertrack DMS integrations so your startup can onboard new rooftops quickly, power product features, and automate workflows without heavy custom engineering.
Plain English: Dealertrack DMS is dealership management software from Cox Automotive that runs core store operations: vehicle inventory, desking and F&I, service and parts, and accounting. An unofficial API lets you pull vehicles, customers, deals, repair orders, parts, and GL data—and push new deals, customer updates, service appointments, payments, and journal entries back into the DMS.
For a tech company integrating with Dealertrack DMS, this means you can sync live inventory to power merchandising and pricing tools, import and update customers from your CRM, create and progress deals from digital retailing flows, ingest repair orders to drive fixed ops analytics, and post accounting entries to keep your platform and the DMS in lockstep. You can also attach documents (buyer’s orders, RO PDFs), pull lender selections and statuses, and maintain a single source of truth across stores in a group.
What is Dealertrack DMS?
Dealertrack DMS (https://us.dealertrack.com/) is a cloud-based dealer management system used by automotive retailers to run sales, F&I, service/parts, and back-office financials. It centralizes vehicle inventory, customer and deal workflows, repair orders, parts inventory, and the general ledger across one or many rooftops.
Core product areas include:
- Sales & F&I (desking, credit apps, compliance, menu products)
- Vehicle Inventory (new/used stock, appraisal/trade, pricing)
- Service & Parts (repair orders, op codes, technician time, parts inventory)
- Accounting & Reporting (GL, schedules, payables/receivables, financial statements)
- Multi-Rooftop Management (store hierarchies, departments, permissions)
Common data entities:
- Dealerships/Rooftops, Departments, Users, and Role-Based Permissions
- Customers (retail, business), Drivers, Co-buyers, Lenders
- Vehicles (VIN, stock, condition, pricing, book values, photos/options)
- Deals (front-end, F&I products, taxes/fees, trade-ins, lender selections)
- Credit Applications and Decisions
- Service Repair Orders (ROs), Lines (labor/parts), Technicians, Advisors
- Parts (on-hand, pricing, vendors), Appointments
- Accounting (GL accounts, journal entries, schedules, vendor invoices)
The Dealertrack DMS Integration Challenge
Dealers live in Dealertrack DMS, but automating portal-first workflows is non-trivial:
- Rooftop-specific controls: Permissions, departments, and store hierarchies must be respected for compliant access.
- Enterprise auth: Dealers may use SSO/MFA and compliance checks that complicate headless sessions.
- Financial rigor: Posting rules, period locks, and audit logs require careful sequencing and idempotency.
- Mixed data surfaces: Key objects span multiple pages, exports, and context-specific views (e.g., RO subtabs, desking vs. F&I screens).
- OEM/data partner dependencies: Certain data and statuses are updated asynchronously and need polling or webhooks.
How Supergood Creates Dealertrack DMS APIs
Supergood reverse-engineers authenticated browser flows and network interactions to deliver a resilient API endpoint layer for your Dealertrack tenant(s).
- Handles username/password, SSO/OAuth, and MFA (SMS, email, TOTP) securely
- Maintains session continuity with automated refresh, anti-bot challenge handling, and change detection
- Normalizes responses so you can integrate once and rely on consistent objects across rooftops and modules
- Aligns with dealer entitlements and role-based permissions to ensure compliant, auditable access
Use Cases
Inventory Sync & Merchandising
- Mirror vehicles (new/used, in-transit) into your platform with pricing, photos, and options
- Power pricing optimization, photo overlays, and VDP content without manual exports
- Keep stock changes consistent across websites, classifieds, and inventory tools
Digital Retail & F&I Automation
- Create deals from online checkouts or lead flows with taxes/fees, trades, and protection products
- Push lender preferences, capture decisions, and update deal status programmatically
- Generate compliant buyer’s orders and attach documents back to the DMS
Fixed Ops Insights & Service Automation
- Ingest open/closed ROs with labor ops, parts lines, and advisor/tech assignments
- Trigger follow-ups on declined services and drive marketing automations
- Sync service appointments and capacity into your scheduling product
Accounting & BI
- Post journal entries from your financing/payment rails into the DMS GL
- Reconcile deals and ROs against your ERP with consistent mappings
- Feed a data warehouse with normalized, multi-store metrics
Available Endpoints
Authentication
POST /sessions: Establish a session using credentials. Supergood manages MFA (SMS, email, TOTP) and SSO/OAuth when enabled. Returns a short-lived auth token maintained by the platform.
curl --request POST \
--url https://api.supergood.ai/integrations/<integration_id>/sessions \
--header 'Authorization: Basic <Base64 encoded token>' \
--header 'Content-Type: application/json' \
--data '{
"username": "[email protected]",
"password": "<password>",
"mfa": { "type": "totp", "code": "123456" }
}'
Example response
{
"authToken": "eyJhbGciOi...",
"expiresIn": 3600,
"user": {
"id": "u_3a91de",
"name": "General Manager",
"rooftops": ["rt_1001", "rt_1002"],
"entitlements": ["inventory", "sales", "service", "accounting"]
}
}
POST /sessions/refresh: Refresh an existing token to keep sessions uninterrupted.
Vehicles
GET /inventory/vehicles: List vehicles with filters and summary details.
Query parameters
- rooftopId: string
- status: in_stock | in_transit | sold | wholesaled
- condition: new | used | cpo
- updatedFrom, updatedTo: ISO 8601 timestamps
- page, pageSize: integers for pagination
Example response
{
"items": [
{
"vehicleId": "veh_7c2a10",
"vin": "1FTEW1E53PKD12345",
"stockNumber": "P12345",
"year": 2024,
"make": "Ford",
"model": "F-150",
"trim": "Lariat",
"bodyStyle": "Crew Cab",
"exteriorColor": "Oxford White",
"interiorColor": "Black",
"condition": "new",
"status": "in_stock",
"mileage": 12,
"lotLocation": "Front Row",
"pricing": {
"msrp": 65800.00,
"askingPrice": 64250.00,
"internetPrice": 63990.00,
"cost": 59000.00
},
"photos": [
{"url": "https://cdn.example.com/veh_7c2a10/1.jpg", "primary": true},
{"url": "https://cdn.example.com/veh_7c2a10/2.jpg", "primary": false}
],
"options": ["FX4 Package", "Tow Package"],
"bookValues": {"kbb": 64000.00, "nada": 63800.00},
"acquiredAt": "2026-01-10",
"updatedAt": "2026-01-21T13:45:00Z",
"rooftopId": "rt_1001"
}
],
"page": 1,
"pageSize": 50,
"total": 1
}
Deals (Sales & F&I)
POST /sales/deals: Create a new deal from a digital retailing or sales workflow.
curl --request POST \
--url https://api.supergood.ai/integrations/<integration_id>/sales/deals \
--header 'Authorization: Bearer <authToken>' \
--header 'Content-Type: application/json' \
--data '{
"rooftopId": "rt_1001",
"vehicleId": "veh_7c2a10",
"customer": {
"customerId": null,
"firstName": "Jordan",
"lastName": "Lopez",
"email": "[email protected]",
"phone": "+1-555-0102",
"driversLicense": {"number": "L1234567", "state": "GA"},
"address": {
"line1": "500 Peachtree St NE",
"city": "Atlanta",
"region": "GA",
"postalCode": "30308",
"country": "US"
}
},
"figures": {
"salePrice": 63990.00,
"cashDown": 3000.00,
"rebates": 500.00,
"tradeIn": {"value": 12000.00, "payoff": 8000.00, "vin": "2HGFB2F50DH123456"},
"fees": [{"type": "doc", "amount": 399.00}],
"tax": {"rate": 0.07}
},
"finance": {
"termMonths": 72,
"apr": 5.99,
"preferredLenders": ["lnd_ally", "lnd_capone"],
"products": [
{"code": "VSC", "name": "Service Contract", "price": 1895.00},
{"code": "GAP", "name": "GAP", "price": 695.00}
]
},
"attachments": [
{"fileName": "buyers_order.pdf", "uploadToken": "upl_98dc3a"}
],
"referenceId": "dr-ord-87432"
}'
Example response
{
"dealId": "deal_51af80",
"dealNumber": "D-240123",
"status": "pending",
"lenderStatus": "submitted",
"createdAt": "2026-01-21T11:20:44Z",
"referenceId": "dr-ord-87432"
}
PATCH /sales/deals/{dealId}: Update deal status, lender decision, or figures.
curl --request PATCH \
--url https://api.supergood.ai/integrations/<integration_id>/sales/deals/deal_51af80 \
--header 'Authorization: Bearer <authToken>' \
--header 'Content-Type: application/json' \
--data '{
"status": "contracted",
"lenderDecision": {"lenderId": "lnd_ally", "decision": "approved", "approvedApr": 5.75},
"figures": {"cashDown": 3500.00}
}'
Example response
{
"dealId": "deal_51af80",
"status": "contracted",
"lenderStatus": "approved",
"updatedAt": "2026-01-21T12:10:11Z"
}
Service Repair Orders
GET /service/repair-orders: Retrieve repair orders with labor/parts detail.
Query parameters
- rooftopId: string
- status: open | closed | on_hold
- advisorId: string
- updatedFrom, updatedTo: ISO 8601 timestamps
- page, pageSize: integers for pagination
Example response
{
"items": [
{
"roId": "ro_90e412",
"roNumber": "RO-223145",
"status": "open",
"openedAt": "2026-01-20T08:03:11Z",
"promisedAt": "2026-01-22T17:00:00Z",
"mileageIn": 45210,
"vehicle": {
"vin": "WBA53BH06NCH12345",
"year": 2022,
"make": "BMW",
"model": "330i"
},
"customer": {
"customerId": "cust_88b32e",
"name": "Alex Morgan",
"phone": "+1-555-0142"
},
"advisor": {"userId": "u_45af1d", "name": "Jamie R."},
"technicians": [
{"userId": "u_72a110", "name": "T. Carter", "assignedHours": 2.5}
],
"lines": {
"labor": [
{"opCode": "BRKINS", "description": "Brake inspection", "soldHours": 1.0, "rate": 140.00, "amount": 140.00, "declined": false},
{"opCode": "PADRPL", "description": "Replace front pads", "soldHours": 1.5, "rate": 140.00, "amount": 210.00, "declined": true}
],
"parts": [
{"partNumber": "34116870051", "description": "Front Brake Pad Set", "qty": 1, "unitPrice": 189.00, "amount": 189.00, "declined": true}
]
},
"totals": {"labor": 350.00, "parts": 189.00, "shopSupplies": 25.00, "tax": 39.48, "grandTotal": 603.48},
"approvals": {"customerApproved": true, "advisorApproved": true},
"updatedAt": "2026-01-21T10:03:11Z",
"rooftopId": "rt_1001"
}
],
"page": 1,
"pageSize": 50,
"total": 1
}
Accounting
POST /accounting/journal-entries: Post a balanced journal entry into the DMS GL.
curl --request POST \
--url https://api.supergood.ai/integrations/<integration_id>/accounting/journal-entries \
--header 'Authorization: Bearer <authToken>' \
--header 'Content-Type: application/json' \
--data '{
"rooftopId": "rt_1001",
"postedDate": "2026-01-21",
"memo": "Digital retail deposit batch",
"reference": "DEP-2026-01-21",
"lines": [
{"accountNumber": "1010", "department": "10", "debit": 15000.00, "credit": 0.00, "description": "Cash - Bank"},
{"accountNumber": "2310", "department": "10", "debit": 0.00, "credit": 15000.00, "description": "Customer Deposits"}
],
"attachments": [
{"fileName": "deposit_summary.pdf", "uploadToken": "upl_7fa223"}
]
}'
Example response
{
"journalEntryId": "je_3aa91d",
"status": "posted",
"postedDate": "2026-01-21",
"lines": 2,
"createdAt": "2026-01-21T14:05:22Z"
}
Technical Specifications
- Authentication: Username/password with MFA (SMS, email, TOTP) and SSO/OAuth where enabled; supports service accounts or customer-managed credentials
- Response format: JSON with consistent resource schemas and pagination across modules
- Rate limits: Tuned for enterprise throughput while honoring dealer entitlements and usage controls
- Session management: Automatic reauth and cookie/session rotation with health checks
- Data freshness: Near real-time retrieval of inventory, deals, ROs, and accounting objects
- Security: Encrypted transport, scoped tokens, and audit logging; respects Dealertrack role-based permissions and rooftop scoping
- Webhooks: Optional asynchronous delivery for long-running workflows (e.g., lender decisions, RO status changes, period close)
Performance Characteristics
- Latency: Sub-second responses for list/detail queries under normal load
- Throughput: Designed for high-volume inventory sync and deal/RO processing across multi-store groups
- Reliability: Retry logic, backoff, and idempotency keys minimize duplicate actions and respect posting rules
- Adaptation: Continuous monitoring for UI/API changes with rapid adapter updates
Getting Started
- Schedule Integration Assessment
Book a 30-minute session to confirm your modules, licensing, and authentication model.
- Supergood Builds and Validates Your API
We deliver a hardened Dealertrack DMS adapter tailored to your workflows and entitlements.
- Deploy with Monitoring
Go live with continuous monitoring and automatic adjustments as Dealertrack evolves.
Frequently Asked Questions
Q: Which Dealertrack DMS modules can this integration cover?
Supergood supports workflows across commonly used modules such as Sales & F&I (deals, lender selections), Inventory (vehicles, pricing), Service (repair orders, appointments), Parts (lines, pricing), and Accounting (GL accounts, journal entries), subject to your licensing and entitlements.
Q: How are MFA and SSO handled for automation?
We support username/password + MFA (SMS, email, TOTP) and can operate behind SSO/OAuth when enabled. Sessions are refreshed automatically with secure challenge handling and session rotation.
Q: Can you push deals from our digital retail product directly into the DMS?
Yes. We can create and update deals with figures, trades, products, and lender preferences, attach documents, and track lender decisions—while respecting permissions and posting rules.
Q: Do you support multi-rooftop dealer groups?
Yes. We scope data by rooftop and department, align with store-level entitlements, and provide normalized identifiers to simplify group-wide reporting.
Q: How do you handle accounting period locks and auditability?
We detect period states, prevent out-of-period posts, enforce balanced entries, and log idempotent request keys and user/session attribution for auditing.
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Ready to automate your Dealertrack DMS workflows?
Supergood can have your Dealertrack integration live in days with no ongoing engineering maintenance.
